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At a glance

We help create agile brands

Since 2015 B&A has been trusted by both SMEs and big corporations in Vietnam as well as in the region thanks to the creativity, the quality and the effectiveness that we always bring to clients. That, in turn, is the result of the ampersand (&) connecting diverse ideas and people.

What distinguishes us from other agencies is that we embrace contrasting ideas and convene seemingly unrelated disciplines. At B&A, Design is both strategic and intuitive, both art and science, and both research and creativity. Moreover, a successful design requires not only teamwork within us but also close cooperation between B&A and clients and partners.

B&A's very existence and growth are because of you, us, the collective us and the & connecting us.

Our Services

How we amplifyyour brand experience


  • Market research
  • Brand strategy
  • Brand architecture
  • Naming & verbal identity
  • Brand Story
  • Brand Tone of Voice
  • Brand Identity
  • Brand Atmospherics
  • Brand Guidelines


  • Creative Concept
  • Illustration
  • Marketing literature
  • Advertising
  • Signage
  • Exhibitions and events
  • POSM
  • Packaging design
  • Photo, Film & Video
  • Print & Print management


  • UX/UI Strategy and Design
  • Website
  • Microsite
  • Landing Page
  • Mobile and tablet apps
  • Email Marketing

Core team

Teamwork makes
the brand work

We are a collective of individuals with different but complementary personalities, strength and perspectives. Our raison d'être is based on diversity, communication and cooperation.

Hung Nguyen

Managing Director

Tung Nguyen


Linh Vu

Head of Strategy

Dat Nguyen

Head of Design

Dinh Pham

Senior Designer

Cuong Dau


Our collection of clients

Strive for every client’s

Interested in B&A?

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